Programs

Programs

(Palestine)

The First Multimedia Platform for Arab Women in the World

PROJECT’S PICTURES

The project

The Challenge

In 1995, the Beijing Conference on the Status of Women identified Media as strategic allies to push forward the agenda of gender equality.

Social studies show that media (fictional and non fictional programs) contribute to shape the individual vision and perception of the world and of social roles and norms. Therefore, they have a direct impact on shaping gender roles and power relationships in society; on selecting issues to be discussed in the public arena; and on identifying the voices and the opinions to be heard.

In other words, if women do not have a voice in media, they are more likely to be silent or be silenced in the society as well.

For these reasons, the Conference set the following strategic objectives: to increase the participation and access of women to expression and decision-making in and through the media (including in new technologies) and to promote a balanced and non-stereotyped portrayal of women in the media.

After 20 years, although progresses have been made, these objectives are far to be achieved.

Research shows that women make up only 27% of top management jobs in media (1); only 24% of persons in the news are women; and just 4% of news stories challenge gender stereotypes (2).

In Arabic-speaking countries, women experience similar challenges and problems. Many of them are more likely to be limited to domestic environments than men and media are often their only window to the public sphere.

This gives to media the incredible opportunity to be the game changer in the narrative of the reality and in the portrayal of the role of women in society.

 

The Approach

After the successful example of Radio Nisaa in the Palestinian Territories, Womanity, in partnership with the radio station, has embraced the strategic objectives of the Beijing Conference and has set to encourage a culture of equal opportunities and equal voice in media for women and men that could gradually expand in the whole Arabic speaking world.

The project, Nisaa Network, intends to revolutionize the media industry and nurtures networks of partners across the region that can join forces and carry forward the objectives of the program.

Nisaa Network operates at different levels:

– Setting the example

Nisaa Network is a regional interactive multimedia platform in Arabic and English featuring empowering and gender-inclusive media contents, productions and publications. In the production of its content, Nisaa Network engages media organizations; women’s and civil society organizations; researchers and research centers; sector leaders; opinion-makers; influencers and individuals.

– Fostering a culture of cooperation among media outlets

Nisaa Network will build a professional community of like-minded media outlets (at least 10-12 over the period 2016-2019) with whom to co-produce and syndicate media contents, as well as foster egalitarian, empowering professional policies and practices, e.g. including professional code, gender lens approach, inclusive and empowering content production, team building and talent development, hybrid funding models, etc.

– Influencing a culture of gender equality in the media industry

Nisaa Network and its partners will host conferences, workshops and events to raise awareness on gender equality in media among practitioners and media operators and share with them the experience of the network as well as tools, policies and practices developed within it.

 

The Impact

By 2016-2019, Nisaa Network creates an informative and interactive multimedia platform and a virtual hub with an audience reach of min. 1 million.

By 2019, Nisaa Network coordinates a network of min. 10-12 like-minded media outlets who produce at least one program in cooperation every year and adopt policies and procedures, jointly developed, on gender equality in media (both in the management structure and in the content production).

Nisaa Network organizes one annual regional conference on the role of women in media (and in the society) addressing the media industry in the region with the objective to influence a culture of equal opportunities, equal voices and fair representation for women and men in media.

 

Valued Partners

Bank El Ethiad (www.bankaletihad.com)

Radio Nisaa (www.radionisaa.ps)

Radio Farah Al Nas-Jordan (www.farahalnas.jo), Radio Mosaïque-Tunisia (www.mosaiquefm.net), Radio Bannat wa Bas-Egypt (http://banatwbass.com) , Radio Rozana-Syria (www.rozana.fm ) – (Media partners for 2016)

 

***

(1) Global Report on the Status of Women in the News Media, 2010

(2)Global Media Monitoring Project, 2015

Programs

Radio Nisaa
(Palestinian Territories)

Impactful, dynamic radio programming to empower, inform, and inspire women and men.

PROJECT’S PICTURES

PROJECT’S VIDEO

The project

“Radio Nisaa is all about inspiration and empowerment. Inspiration is very important in our society. Over the airwaves we can share our experience and knowledge, and support women to realize themselves.” – Maysoun Odeh Gangat, Director Radio Nisaa FM

The Challenge

Women in the Palestinian Territories face significant barriers when it comes to participating in public life. Male perspectives dominate the mainstream Palestinian media, tending to portray women as victims and reinforcing negative stereotypes. Women hold only a handful of decision-making positions in the national media industry, with few public platforms catering to their information needs or reflecting their real interests. Women are less able to voice their concerns and are less likely to become involved with shaping society.

The Approach

The Womanity Foundation, in partnership with Radio Nisaa Broadcasting Company, established Radio Nisaa FM, the first commercial women’s radio station and website in the Middle East, in late 2009. The station aims to change the stereotypical image of women in the Palestinian media. With three daily primetime programmes, it broadcasts news, interactive talk shows, music, and investigative reports on a range of current issues. Programs showcase contributions to everyday life made by Palestinian women, and connect and promote dialogue among women there and abroad.

Under the direction of Maysoun Odeh Gangat, the station is managed by women and shows are produced and presented by female media professionals. A network of local female reporters document women’s opinions and experiences across the country. Men’s opinions are also aired to engage them in discussions about women’s rights.

Through its social media presence, call-in opportunities, and vox pops, Radio Nisaa encourages women to contribute to the station’s content, become producers themselves, and to have a greater voice.

The Impact

  • Radio Nisaa is growing at a fast pace, reaching hundreds and thousands of women. It accounts for 15% of the radio listening public in the Palestinian Territories. In 2013 the estimated audience’s share was 9% and in 2010, 2%.¹ 
  •  Corporate sponsors consider Radio Nisaa among their top 5 choices for radio advertising in the West Bank.
  •  Radio Nisaa has built a substantial social media presence with over 47,000 followers on Facebook.
  •  Through grants from partners such as the UNESCO International Programme for the Development of Communication (IPDC), Radio Nisaa trained women reporters from remote areas in media skills.
  • Ashoka, the Schwab Foundation for Social Entrepreneurship, and the Synergos Arab Social Innovators awarded station director, Maysoun Odeh Gangat, their prestigious fellowships. These represent a unique opportunity to undertake training, benefit from peer mentoring, and access a range of professional networks to benefit Radio Nisaa.

Nisaa Network

Starting from mid-2015, Womanity, with the advice of Radio Nisaa, aims to expand its audience outreach beyond Palestine by creating an online multi-media platform and virtual hub and by capacitating at least 10 like-minded media outlets in the Arab region by 2018 to adopt Nisaa’s model and cooperate in program production.

Radio Nisaa FM Valued Partners

Synergos, Ashoka, Schwab Foundation, Ministry of Women Affairs, the Palestinian Business Women Forum and many other sponsors and local and international organisations.

To fund this work visit our Donate page or contact Ryna Sherazi at ryna@womanity.org.

***

(1) The estimation of Radio Nisaa’s audience share is based on data provided by external surveys. In 2010, the survey was conducted by Near East Consulting and in 2014 and 2015, by Arab World for Research & Development (AWRAD).

Programs

Fiction for Women's Empowerment
(Middle East and North Africa)

Harnessing fiction as a platform for women’s empowerment.

 

PROJECT’S PICTURES

PROJECT’S VIDEO

The project

The Challenge

While countries in the Arabic-speaking world differ in prosperity, population, and resources, they share strong similarities in cultural terms, and in governance and social structures. Many countries in the region find women in economically dependent positions within the family, with no or little decision-making power, and exposed to some form of violence.

Arab women’s participation in the labor market is only 26.7%, compared to a worldwide rate of 52.5%; women’s literacy rate is 59.4% compared to a worldwide rate of 72.7%; and overall unequal opportunities for girls and women result in a loss of resources and productivity for entire communities.

Issues that affect women, such as their role in society, their rights and responsibilities, and the problems they face in private and in public, are taboo and rarely discussed. Consequently, there are few public platforms for an open dialogue to address them and discuss ways for women to maintain their cultural identities while pursuing their aspirations and realizing their full potential.

Consequently, many Arab women are becoming more actively involved in the public, professional and political spheres, and are role models for their peers. However, these experiences are limited and women continue to remain too often bound by societal customs, with little space to challenge them directly.

The Approach

As demonstrated with Radio Nisaa FM in the Palestinian Territories in 2009, Womanity believes that the media offers a unique way to overcome women’s isolation, to enter family homes and put women’s and societal issues on the table, stimulating debate and providing information and knowledge.

In particular, ‘edutainment’ strategies, especially in the form of fiction series, can enact stories that closely relate to real life, where characters experience the same concerns and pressures of the listeners, leading the audience through a learning process towards positive behavioural changes.

With this in mind, Womanity and its programme partners produced an exclusive Arabic radio fiction, Worth 100 Men (Be 100 Ragl in Arabic). The series follows the story of Noha, an intrepid young radio journalist, who confronts gender discrimination in the workforce, in family, and the social sphere. Noha challenges prejudice and oppression, and becomes a role model for the whole community. The series covers divorce, domestic violence, sexual harassment, women’s access to education and professional careers, the status of single women in traditional society, and healthy romantic relationships.

The first edition was aired between March and October 2014 throughout the Arab world.

In 2015 Womanity and its project partner Lapis Communication undertook to produce the second edition of Be 100 Ragl designed as an animation series in ten episodes. The second season is an animated video story destined for online broadcasting and will be released online from June to August 2016. In season II, Noha is played by leading Jordanian actress Saba Mubarak , and the show theme tune ‘’B100 ragel’’ is performed by the Saudi based Iranian singer Alaa Wardi.

The Impact

  • Be 100 Ragl I

– Radio Nisaa in the Palestinian Territories, Radio Yemen Times in Yemen, and Radio Aswat in Morocco broadcast talk shows discussing the main topics of Worth 100 Men.

– To date, the fiction series has been heard by millions of listeners across nine Arab countries, and engaged over 140,000 social media users, who continued the dialogue long after the show was off-air.

– Womanity, in partnership with SMPL Media, organized ten public events and debates in Egypt and Jordan, attended by over 480 participants.

– Local women’s organizations have held community-based group discussions with the support and training of the program partner Oxfam Novib . Group discussions have significantly contributed to shift participants’ opinion towards more favourable positions in support of gender equality.

– Worth 100 Men was showcased at a side event of the Convention on the Status of Women, organized by Oxfam Novib, and in two BBC programs.

  • Be 100 Ragl II

The series will be released online across the Arab region in Ramadan 2016. As for the first edition, the broadcasting of the second season of the fiction series will run in parallel with a combination of online spaces on social media and offline conversations, the Be 100 Ragl Tour, as following :

– Open online spaces on Facebook, Twitter and YouTube to further gather audience and expert comments, animate the debate, and offer possibilities for connections across the community and throughout the program duration;

– Real-life round-tables, meet-ups and debates involving public screenings organized in appropriate spaces in cooperation with civil society and women’s groups, schools, universities, NGO’s, young changemakers and innovators

Read our final report of Be 100 Ragl I

Be 100 Ragl I Valued Partners

Design and production: Global Production (1st edition), Lapis Communications (2nd Edition)

BroadcastingRadio Nisaa (Palestinian Territories), Radio Yemen Times (Yemen), Radio SouriaLi (Syria), Panorama FM (Saudi Arabia and Bahrain),Radio Aswat (Morocco), Radio Almahaba (Iraq), MEGA FM (Cairo, Egypt), Alexhits (Egypt, online), Sound of Sakia (Egypt); Radio Farat Al Nas(Jordan)

Listening groups and public events: Oxfam Novib, Soul City and their field based partners and El Sawy – Culture Wheels (in Cairo), SMPL Media

Social Media: SMPL Media, Lapis Communications (2nd Edition)

Monitoring and evaluation, community mobilization: Oxfam Novib, Soul City and their field based partners.

Funding partner:  Private donor and Womanity Foundation

Media Links

BBC World Impact (17 July 2014); A Woman’s Hour – BBC Radio 4 (23 July 2014); BBC Arabic ;YOUM7 (21 September 2014); Worth 100 Men ( Be 100 Ragl) I – The Communication Initiative (12 MARCH 2014); Can a radio series change attitudes and norms on violence against women? Oxfam (18 May 2016); Antonella Notari Vischer, the director of Womanity, was interviewed by Radio SouriaLi when Be 100 Ragl I was launched

To fund this work visit our Donate page or contact Ryna Sherazi at ryna@womanity.org.

Programs

Fiction for Women's Empowerment
(Middle East and North Africa)

Harnessing fiction as a platform for women’s empowerment.

 

PROJECT’S PICTURES

PROJECT’S VIDEO

The project

The Challenge

While countries in the Arabic-speaking world differ in prosperity, population, and resources, they share strong similarities in cultural terms, and in governance and social structures. Many countries in the region find women in economically dependent positions within the family, with no or little decision-making power, and exposed to some form of violence.

Arab women’s participation in the labor market is only 26.7%, compared to a worldwide rate of 52.5%; women’s literacy rate is 59.4% compared to a worldwide rate of 72.7%; and overall unequal opportunities for girls and women result in a loss of resources and productivity for entire communities.

Issues that affect women, such as their role in society, their rights and responsibilities, and the problems they face in private and in public, are taboo and rarely discussed. Consequently, there are few public platforms for an open dialogue to address them and discuss ways for women to maintain their cultural identities while pursuing their aspirations and realizing their full potential.

Consequently, many Arab women are becoming more actively involved in the public, professional and political spheres, and are role models for their peers. However, these experiences are limited and women continue to remain too often bound by societal customs, with little space to challenge them directly.

The Approach

As demonstrated with Radio Nisaa FM in the Palestinian Territories in 2009, Womanity believes that the media offers a unique way to overcome women’s isolation, to enter family homes and put women’s and societal issues on the table, stimulating debate and providing information and knowledge.

In particular, ‘edutainment’ strategies, especially in the form of fiction series, can enact stories that closely relate to real life, where characters experience the same concerns and pressures of the listeners, leading the audience through a learning process towards positive behavioural changes.

With this in mind, Womanity and its programme partners produced an exclusive Arabic radio fiction, Worth 100 Men (Be 100 Ragl in Arabic). The series follows the story of Noha, an intrepid young radio journalist, who confronts gender discrimination in the workforce, in family, and the social sphere. Noha challenges prejudice and oppression, and becomes a role model for the whole community. The series covers divorce, domestic violence, sexual harassment, women’s access to education and professional careers, the status of single women in traditional society, and healthy romantic relationships.

The first edition was aired between March and October 2014 throughout the Arab world.

In 2015 Womanity and its project partner Lapis Communication undertook to produce the second edition of Be 100 Ragl designed as an animation series in ten episodes. The second season is an animated video story destined for online broadcasting and will be released online from June to August 2016. In season II, Noha is played by leading Jordanian actress Saba Mubarak , and the show theme tune ‘’B100 ragel’’ is performed by the Saudi based Iranian singer Alaa Wardi.

The Impact

  • Be 100 Ragl I

– Radio Nisaa in the Palestinian Territories, Radio Yemen Times in Yemen, and Radio Aswat in Morocco broadcast talk shows discussing the main topics of Worth 100 Men.

– To date, the fiction series has been heard by millions of listeners across nine Arab countries, and engaged over 140,000 social media users, who continued the dialogue long after the show was off-air.

– Womanity, in partnership with SMPL Media, organized ten public events and debates in Egypt and Jordan, attended by over 480 participants.

– Local women’s organizations have held community-based group discussions with the support and training of the program partner Oxfam Novib . Group discussions have significantly contributed to shift participants’ opinion towards more favourable positions in support of gender equality.

– Worth 100 Men was showcased at a side event of the Convention on the Status of Women, organized by Oxfam Novib, and in two BBC programs.

  • Be 100 Ragl II

The series will be released online across the Arab region in Ramadan 2016. As for the first edition, the broadcasting of the second season of the fiction series will run in parallel with a combination of online spaces on social media and offline conversations, the Be 100 Ragl Tour, as following :

– Open online spaces on Facebook, Twitter and YouTube to further gather audience and expert comments, animate the debate, and offer possibilities for connections across the community and throughout the program duration;

– Real-life round-tables, meet-ups and debates involving public screenings organized in appropriate spaces in cooperation with civil society and women’s groups, schools, universities, NGO’s, young changemakers and innovators

Read our final report of Be 100 Ragl I

Be 100 Ragl I Valued Partners

Design and production: Global Production (1st edition), Lapis Communications (2nd Edition)

BroadcastingRadio Nisaa (Palestinian Territories), Radio Yemen Times (Yemen), Radio SouriaLi (Syria), Panorama FM (Saudi Arabia and Bahrain),Radio Aswat (Morocco), Radio Almahaba (Iraq), MEGA FM (Cairo, Egypt), Alexhits (Egypt, online), Sound of Sakia (Egypt); Radio Farat Al Nas(Jordan)

Listening groups and public events: Oxfam Novib, Soul City and their field based partners and El Sawy – Culture Wheels (in Cairo), SMPL Media

Social Media: SMPL Media, Lapis Communications (2nd Edition)

Monitoring and evaluation, community mobilization: Oxfam Novib, Soul City and their field based partners.

Funding partner:  Private donor and Womanity Foundation

Media Links

BBC World Impact (17 July 2014); A Woman’s Hour – BBC Radio 4 (23 July 2014); BBC Arabic ;YOUM7 (21 September 2014); Worth 100 Men ( Be 100 Ragl) I – The Communication Initiative (12 MARCH 2014); Can a radio series change attitudes and norms on violence against women? Oxfam (18 May 2016); Antonella Notari Vischer, the director of Womanity, was interviewed by Radio SouriaLi when Be 100 Ragl I was launched

To fund this work visit our Donate page or contact Ryna Sherazi at ryna@womanity.org.

Programs

Fiction for Women's Empowerment
(Middle East and North Africa)

Harnessing fiction as a platform for women’s empowerment.

 

PROJECT’S PICTURES

PROJECT’S VIDEO

The project

The Challenge

While countries in the Arabic-speaking world differ in prosperity, population, and resources, they share strong similarities in cultural terms, and in governance and social structures. Many countries in the region find women in economically dependent positions within the family, with no or little decision-making power, and exposed to some form of violence.

Arab women’s participation in the labor market is only 26.7%, compared to a worldwide rate of 52.5%; women’s literacy rate is 59.4% compared to a worldwide rate of 72.7%; and overall unequal opportunities for girls and women result in a loss of resources and productivity for entire communities.

Issues that affect women, such as their role in society, their rights and responsibilities, and the problems they face in private and in public, are taboo and rarely discussed. Consequently, there are few public platforms for an open dialogue to address them and discuss ways for women to maintain their cultural identities while pursuing their aspirations and realizing their full potential.

Consequently, many Arab women are becoming more actively involved in the public, professional and political spheres, and are role models for their peers. However, these experiences are limited and women continue to remain too often bound by societal customs, with little space to challenge them directly.

The Approach

As demonstrated with Radio Nisaa FM in the Palestinian Territories in 2009, Womanity believes that the media offers a unique way to overcome women’s isolation, to enter family homes and put women’s and societal issues on the table, stimulating debate and providing information and knowledge.

In particular, ‘edutainment’ strategies, especially in the form of fiction series, can enact stories that closely relate to real life, where characters experience the same concerns and pressures of the listeners, leading the audience through a learning process towards positive behavioural changes.

With this in mind, Womanity and its programme partners produced an exclusive Arabic radio fiction, Worth 100 Men (Be 100 Ragl in Arabic). The series follows the story of Noha, an intrepid young radio journalist, who confronts gender discrimination in the workforce, in family, and the social sphere. Noha challenges prejudice and oppression, and becomes a role model for the whole community. The series covers divorce, domestic violence, sexual harassment, women’s access to education and professional careers, the status of single women in traditional society, and healthy romantic relationships.

The first edition was aired between March and October 2014 throughout the Arab world.

In 2015 Womanity and its project partner Lapis Communication undertook to produce the second edition of Be 100 Ragl designed as an animation series in ten episodes. The second season is an animated video story destined for online broadcasting and will be released online from June to August 2016. In season II, Noha is played by leading Jordanian actress Saba Mubarak , and the show theme tune ‘’B100 ragel’’ is performed by the Saudi based Iranian singer Alaa Wardi.

The Impact

  • Be 100 Ragl I

– Radio Nisaa in the Palestinian Territories, Radio Yemen Times in Yemen, and Radio Aswat in Morocco broadcast talk shows discussing the main topics of Worth 100 Men.

– To date, the fiction series has been heard by millions of listeners across nine Arab countries, and engaged over 140,000 social media users, who continued the dialogue long after the show was off-air.

– Womanity, in partnership with SMPL Media, organized ten public events and debates in Egypt and Jordan, attended by over 480 participants.

– Local women’s organizations have held community-based group discussions with the support and training of the program partner Oxfam Novib . Group discussions have significantly contributed to shift participants’ opinion towards more favourable positions in support of gender equality.

– Worth 100 Men was showcased at a side event of the Convention on the Status of Women, organized by Oxfam Novib, and in two BBC programs.

  • Be 100 Ragl II

The series will be released online across the Arab region in Ramadan 2016. As for the first edition, the broadcasting of the second season of the fiction series will run in parallel with a combination of online spaces on social media and offline conversations, the Be 100 Ragl Tour, as following :

– Open online spaces on Facebook, Twitter and YouTube to further gather audience and expert comments, animate the debate, and offer possibilities for connections across the community and throughout the program duration;

– Real-life round-tables, meet-ups and debates involving public screenings organized in appropriate spaces in cooperation with civil society and women’s groups, schools, universities, NGO’s, young changemakers and innovators

Read our final report of Be 100 Ragl I

Be 100 Ragl I Valued Partners

Design and production: Global Production (1st edition), Lapis Communications (2nd Edition)

BroadcastingRadio Nisaa (Palestinian Territories), Radio Yemen Times (Yemen), Radio SouriaLi (Syria), Panorama FM (Saudi Arabia and Bahrain),Radio Aswat (Morocco), Radio Almahaba (Iraq), MEGA FM (Cairo, Egypt), Alexhits (Egypt, online), Sound of Sakia (Egypt); Radio Farat Al Nas(Jordan)

Listening groups and public events: Oxfam Novib, Soul City and their field based partners and El Sawy – Culture Wheels (in Cairo), SMPL Media

Social Media: SMPL Media, Lapis Communications (2nd Edition)

Monitoring and evaluation, community mobilization: Oxfam Novib, Soul City and their field based partners.

Funding partner:  Private donor and Womanity Foundation

Media Links

BBC World Impact (17 July 2014); A Woman’s Hour – BBC Radio 4 (23 July 2014); BBC Arabic ;YOUM7 (21 September 2014); Worth 100 Men ( Be 100 Ragl) I – The Communication Initiative (12 MARCH 2014); Can a radio series change attitudes and norms on violence against women? Oxfam (18 May 2016); Antonella Notari Vischer, the director of Womanity, was interviewed by Radio SouriaLi when Be 100 Ragl I was launched

To fund this work visit our Donate page or contact Ryna Sherazi at ryna@womanity.org.

Programs

Fiction for Women's Empowerment
(Middle East and North Africa)

Harnessing fiction as a platform for women’s empowerment.

 

PROJECT’S PICTURES

PROJECT’S VIDEO

The project

The Challenge

While countries in the Arabic-speaking world differ in prosperity, population, and resources, they share strong similarities in cultural terms, and in governance and social structures. Many countries in the region find women in economically dependent positions within the family, with no or little decision-making power, and exposed to some form of violence.

Arab women’s participation in the labor market is only 26.7%, compared to a worldwide rate of 52.5%; women’s literacy rate is 59.4% compared to a worldwide rate of 72.7%; and overall unequal opportunities for girls and women result in a loss of resources and productivity for entire communities.

Issues that affect women, such as their role in society, their rights and responsibilities, and the problems they face in private and in public, are taboo and rarely discussed. Consequently, there are few public platforms for an open dialogue to address them and discuss ways for women to maintain their cultural identities while pursuing their aspirations and realizing their full potential.

Consequently, many Arab women are becoming more actively involved in the public, professional and political spheres, and are role models for their peers. However, these experiences are limited and women continue to remain too often bound by societal customs, with little space to challenge them directly.

The Approach

As demonstrated with Radio Nisaa FM in the Palestinian Territories in 2009, Womanity believes that the media offers a unique way to overcome women’s isolation, to enter family homes and put women’s and societal issues on the table, stimulating debate and providing information and knowledge.

In particular, ‘edutainment’ strategies, especially in the form of fiction series, can enact stories that closely relate to real life, where characters experience the same concerns and pressures of the listeners, leading the audience through a learning process towards positive behavioural changes.

With this in mind, Womanity and its programme partners produced an exclusive Arabic radio fiction, Worth 100 Men (Be 100 Ragl in Arabic). The series follows the story of Noha, an intrepid young radio journalist, who confronts gender discrimination in the workforce, in family, and the social sphere. Noha challenges prejudice and oppression, and becomes a role model for the whole community. The series covers divorce, domestic violence, sexual harassment, women’s access to education and professional careers, the status of single women in traditional society, and healthy romantic relationships.

The first edition was aired between March and October 2014 throughout the Arab world.

In 2015 Womanity and its project partner Lapis Communication undertook to produce the second edition of Be 100 Ragl designed as an animation series in ten episodes. The second season is an animated video story destined for online broadcasting and will be released online from June to August 2016. In season II, Noha is played by leading Jordanian actress Saba Mubarak , and the show theme tune ‘’B100 ragel’’ is performed by the Saudi based Iranian singer Alaa Wardi.

The Impact

  • Be 100 Ragl I

– Radio Nisaa in the Palestinian Territories, Radio Yemen Times in Yemen, and Radio Aswat in Morocco broadcast talk shows discussing the main topics of Worth 100 Men.

– To date, the fiction series has been heard by millions of listeners across nine Arab countries, and engaged over 140,000 social media users, who continued the dialogue long after the show was off-air.

– Womanity, in partnership with SMPL Media, organized ten public events and debates in Egypt and Jordan, attended by over 480 participants.

– Local women’s organizations have held community-based group discussions with the support and training of the program partner Oxfam Novib . Group discussions have significantly contributed to shift participants’ opinion towards more favourable positions in support of gender equality.

– Worth 100 Men was showcased at a side event of the Convention on the Status of Women, organized by Oxfam Novib, and in two BBC programs.

  • Be 100 Ragl II

The series will be released online across the Arab region in Ramadan 2016. As for the first edition, the broadcasting of the second season of the fiction series will run in parallel with a combination of online spaces on social media and offline conversations, the Be 100 Ragl Tour, as following :

– Open online spaces on Facebook, Twitter and YouTube to further gather audience and expert comments, animate the debate, and offer possibilities for connections across the community and throughout the program duration;

– Real-life round-tables, meet-ups and debates involving public screenings organized in appropriate spaces in cooperation with civil society and women’s groups, schools, universities, NGO’s, young changemakers and innovators

Read our final report of Be 100 Ragl I

Be 100 Ragl I Valued Partners

Design and production: Global Production (1st edition), Lapis Communications (2nd Edition)

BroadcastingRadio Nisaa (Palestinian Territories), Radio Yemen Times (Yemen), Radio SouriaLi (Syria), Panorama FM (Saudi Arabia and Bahrain),Radio Aswat (Morocco), Radio Almahaba (Iraq), MEGA FM (Cairo, Egypt), Alexhits (Egypt, online), Sound of Sakia (Egypt); Radio Farat Al Nas(Jordan)

Listening groups and public events: Oxfam Novib, Soul City and their field based partners and El Sawy – Culture Wheels (in Cairo), SMPL Media

Social Media: SMPL Media, Lapis Communications (2nd Edition)

Monitoring and evaluation, community mobilization: Oxfam Novib, Soul City and their field based partners.

Funding partner:  Private donor and Womanity Foundation

Media Links

BBC World Impact (17 July 2014); A Woman’s Hour – BBC Radio 4 (23 July 2014); BBC Arabic ;YOUM7 (21 September 2014); Worth 100 Men ( Be 100 Ragl) I – The Communication Initiative (12 MARCH 2014); Can a radio series change attitudes and norms on violence against women? Oxfam (18 May 2016); Antonella Notari Vischer, the director of Womanity, was interviewed by Radio SouriaLi when Be 100 Ragl I was launched

To fund this work visit our Donate page or contact Ryna Sherazi at ryna@womanity.org.

Programs

Fiction for Women's Empowerment
(Middle East and North Africa)

Harnessing fiction as a platform for women’s empowerment.

 

PROJECT’S PICTURES

PROJECT’S VIDEO

The project

The Challenge

While countries in the Arabic-speaking world differ in prosperity, population, and resources, they share strong similarities in cultural terms, and in governance and social structures. Many countries in the region find women in economically dependent positions within the family, with no or little decision-making power, and exposed to some form of violence.

Arab women’s participation in the labor market is only 26.7%, compared to a worldwide rate of 52.5%; women’s literacy rate is 59.4% compared to a worldwide rate of 72.7%; and overall unequal opportunities for girls and women result in a loss of resources and productivity for entire communities.

Issues that affect women, such as their role in society, their rights and responsibilities, and the problems they face in private and in public, are taboo and rarely discussed. Consequently, there are few public platforms for an open dialogue to address them and discuss ways for women to maintain their cultural identities while pursuing their aspirations and realizing their full potential.

Consequently, many Arab women are becoming more actively involved in the public, professional and political spheres, and are role models for their peers. However, these experiences are limited and women continue to remain too often bound by societal customs, with little space to challenge them directly.

The Approach

As demonstrated with Radio Nisaa FM in the Palestinian Territories in 2009, Womanity believes that the media offers a unique way to overcome women’s isolation, to enter family homes and put women’s and societal issues on the table, stimulating debate and providing information and knowledge.

In particular, ‘edutainment’ strategies, especially in the form of fiction series, can enact stories that closely relate to real life, where characters experience the same concerns and pressures of the listeners, leading the audience through a learning process towards positive behavioural changes.

With this in mind, Womanity and its programme partners produced an exclusive Arabic radio fiction, Worth 100 Men (Be 100 Ragl in Arabic). The series follows the story of Noha, an intrepid young radio journalist, who confronts gender discrimination in the workforce, in family, and the social sphere. Noha challenges prejudice and oppression, and becomes a role model for the whole community. The series covers divorce, domestic violence, sexual harassment, women’s access to education and professional careers, the status of single women in traditional society, and healthy romantic relationships.

The first edition was aired between March and October 2014 throughout the Arab world.

In 2015 Womanity and its project partner Lapis Communication undertook to produce the second edition of Be 100 Ragl designed as an animation series in ten episodes. The second season is an animated video story destined for online broadcasting and will be released online from June to August 2016. In season II, Noha is played by leading Jordanian actress Saba Mubarak , and the show theme tune ‘’B100 ragel’’ is performed by the Saudi based Iranian singer Alaa Wardi.

The Impact

  • Be 100 Ragl I

– Radio Nisaa in the Palestinian Territories, Radio Yemen Times in Yemen, and Radio Aswat in Morocco broadcast talk shows discussing the main topics of Worth 100 Men.

– To date, the fiction series has been heard by millions of listeners across nine Arab countries, and engaged over 140,000 social media users, who continued the dialogue long after the show was off-air.

– Womanity, in partnership with SMPL Media, organized ten public events and debates in Egypt and Jordan, attended by over 480 participants.

– Local women’s organizations have held community-based group discussions with the support and training of the program partner Oxfam Novib . Group discussions have significantly contributed to shift participants’ opinion towards more favourable positions in support of gender equality.

– Worth 100 Men was showcased at a side event of the Convention on the Status of Women, organized by Oxfam Novib, and in two BBC programs.

  • Be 100 Ragl II

The series will be released online across the Arab region in Ramadan 2016. As for the first edition, the broadcasting of the second season of the fiction series will run in parallel with a combination of online spaces on social media and offline conversations, the Be 100 Ragl Tour, as following :

– Open online spaces on Facebook, Twitter and YouTube to further gather audience and expert comments, animate the debate, and offer possibilities for connections across the community and throughout the program duration;

– Real-life round-tables, meet-ups and debates involving public screenings organized in appropriate spaces in cooperation with civil society and women’s groups, schools, universities, NGO’s, young changemakers and innovators

Read our final report of Be 100 Ragl I

Be 100 Ragl I Valued Partners

Design and production: Global Production (1st edition), Lapis Communications (2nd Edition)

BroadcastingRadio Nisaa (Palestinian Territories), Radio Yemen Times (Yemen), Radio SouriaLi (Syria), Panorama FM (Saudi Arabia and Bahrain),Radio Aswat (Morocco), Radio Almahaba (Iraq), MEGA FM (Cairo, Egypt), Alexhits (Egypt, online), Sound of Sakia (Egypt); Radio Farat Al Nas(Jordan)

Listening groups and public events: Oxfam Novib, Soul City and their field based partners and El Sawy – Culture Wheels (in Cairo), SMPL Media

Social Media: SMPL Media, Lapis Communications (2nd Edition)

Monitoring and evaluation, community mobilization: Oxfam Novib, Soul City and their field based partners.

Funding partner:  Private donor and Womanity Foundation

Media Links

BBC World Impact (17 July 2014); A Woman’s Hour – BBC Radio 4 (23 July 2014); BBC Arabic ;YOUM7 (21 September 2014); Worth 100 Men ( Be 100 Ragl) I – The Communication Initiative (12 MARCH 2014); Can a radio series change attitudes and norms on violence against women? Oxfam (18 May 2016); Antonella Notari Vischer, the director of Womanity, was interviewed by Radio SouriaLi when Be 100 Ragl I was launched

To fund this work visit our Donate page or contact Ryna Sherazi at ryna@womanity.org.

Programs

Fiction for Women's Empowerment
(Middle East and North Africa)

Harnessing fiction as a platform for women’s empowerment.

 

PROJECT’S PICTURES

PROJECT’S VIDEO

The project

The Challenge

While countries in the Arabic-speaking world differ in prosperity, population, and resources, they share strong similarities in cultural terms, and in governance and social structures. Many countries in the region find women in economically dependent positions within the family, with no or little decision-making power, and exposed to some form of violence.

Arab women’s participation in the labor market is only 26.7%, compared to a worldwide rate of 52.5%; women’s literacy rate is 59.4% compared to a worldwide rate of 72.7%; and overall unequal opportunities for girls and women result in a loss of resources and productivity for entire communities.

Issues that affect women, such as their role in society, their rights and responsibilities, and the problems they face in private and in public, are taboo and rarely discussed. Consequently, there are few public platforms for an open dialogue to address them and discuss ways for women to maintain their cultural identities while pursuing their aspirations and realizing their full potential.

Consequently, many Arab women are becoming more actively involved in the public, professional and political spheres, and are role models for their peers. However, these experiences are limited and women continue to remain too often bound by societal customs, with little space to challenge them directly.

The Approach

As demonstrated with Radio Nisaa FM in the Palestinian Territories in 2009, Womanity believes that the media offers a unique way to overcome women’s isolation, to enter family homes and put women’s and societal issues on the table, stimulating debate and providing information and knowledge.

In particular, ‘edutainment’ strategies, especially in the form of fiction series, can enact stories that closely relate to real life, where characters experience the same concerns and pressures of the listeners, leading the audience through a learning process towards positive behavioural changes.

With this in mind, Womanity and its programme partners produced an exclusive Arabic radio fiction, Worth 100 Men (Be 100 Ragl in Arabic). The series follows the story of Noha, an intrepid young radio journalist, who confronts gender discrimination in the workforce, in family, and the social sphere. Noha challenges prejudice and oppression, and becomes a role model for the whole community. The series covers divorce, domestic violence, sexual harassment, women’s access to education and professional careers, the status of single women in traditional society, and healthy romantic relationships.

The first edition was aired between March and October 2014 throughout the Arab world.

In 2015 Womanity and its project partner Lapis Communication undertook to produce the second edition of Be 100 Ragl designed as an animation series in ten episodes. The second season is an animated video story destined for online broadcasting and will be released online from June to August 2016. In season II, Noha is played by leading Jordanian actress Saba Mubarak , and the show theme tune ‘’B100 ragel’’ is performed by the Saudi based Iranian singer Alaa Wardi.

The Impact

  • Be 100 Ragl I

– Radio Nisaa in the Palestinian Territories, Radio Yemen Times in Yemen, and Radio Aswat in Morocco broadcast talk shows discussing the main topics of Worth 100 Men.

– To date, the fiction series has been heard by millions of listeners across nine Arab countries, and engaged over 140,000 social media users, who continued the dialogue long after the show was off-air.

– Womanity, in partnership with SMPL Media, organized ten public events and debates in Egypt and Jordan, attended by over 480 participants.

– Local women’s organizations have held community-based group discussions with the support and training of the program partner Oxfam Novib . Group discussions have significantly contributed to shift participants’ opinion towards more favourable positions in support of gender equality.

– Worth 100 Men was showcased at a side event of the Convention on the Status of Women, organized by Oxfam Novib, and in two BBC programs.

  • Be 100 Ragl II

The series will be released online across the Arab region in Ramadan 2016. As for the first edition, the broadcasting of the second season of the fiction series will run in parallel with a combination of online spaces on social media and offline conversations, the Be 100 Ragl Tour, as following :

– Open online spaces on Facebook, Twitter and YouTube to further gather audience and expert comments, animate the debate, and offer possibilities for connections across the community and throughout the program duration;

– Real-life round-tables, meet-ups and debates involving public screenings organized in appropriate spaces in cooperation with civil society and women’s groups, schools, universities, NGO’s, young changemakers and innovators

Read our final report of Be 100 Ragl I

Be 100 Ragl I Valued Partners

Design and production: Global Production (1st edition), Lapis Communications (2nd Edition)

BroadcastingRadio Nisaa (Palestinian Territories), Radio Yemen Times (Yemen), Radio SouriaLi (Syria), Panorama FM (Saudi Arabia and Bahrain),Radio Aswat (Morocco), Radio Almahaba (Iraq), MEGA FM (Cairo, Egypt), Alexhits (Egypt, online), Sound of Sakia (Egypt); Radio Farat Al Nas(Jordan)

Listening groups and public events: Oxfam Novib, Soul City and their field based partners and El Sawy – Culture Wheels (in Cairo), SMPL Media

Social Media: SMPL Media, Lapis Communications (2nd Edition)

Monitoring and evaluation, community mobilization: Oxfam Novib, Soul City and their field based partners.

Funding partner:  Private donor and Womanity Foundation

Media Links

BBC World Impact (17 July 2014); A Woman’s Hour – BBC Radio 4 (23 July 2014); BBC Arabic ;YOUM7 (21 September 2014); Worth 100 Men ( Be 100 Ragl) I – The Communication Initiative (12 MARCH 2014); Can a radio series change attitudes and norms on violence against women? Oxfam (18 May 2016); Antonella Notari Vischer, the director of Womanity, was interviewed by Radio SouriaLi when Be 100 Ragl I was launched

To fund this work visit our Donate page or contact Ryna Sherazi at ryna@womanity.org.

Programs

Fiction for Women's Empowerment
(Middle East and North Africa)

Harnessing fiction as a platform for women’s empowerment.

 

PROJECT’S PICTURES

PROJECT’S VIDEO

The project

The Challenge

While countries in the Arabic-speaking world differ in prosperity, population, and resources, they share strong similarities in cultural terms, and in governance and social structures. Many countries in the region find women in economically dependent positions within the family, with no or little decision-making power, and exposed to some form of violence.

Arab women’s participation in the labor market is only 26.7%, compared to a worldwide rate of 52.5%; women’s literacy rate is 59.4% compared to a worldwide rate of 72.7%; and overall unequal opportunities for girls and women result in a loss of resources and productivity for entire communities.

Issues that affect women, such as their role in society, their rights and responsibilities, and the problems they face in private and in public, are taboo and rarely discussed. Consequently, there are few public platforms for an open dialogue to address them and discuss ways for women to maintain their cultural identities while pursuing their aspirations and realizing their full potential.

Consequently, many Arab women are becoming more actively involved in the public, professional and political spheres, and are role models for their peers. However, these experiences are limited and women continue to remain too often bound by societal customs, with little space to challenge them directly.

The Approach

As demonstrated with Radio Nisaa FM in the Palestinian Territories in 2009, Womanity believes that the media offers a unique way to overcome women’s isolation, to enter family homes and put women’s and societal issues on the table, stimulating debate and providing information and knowledge.

In particular, ‘edutainment’ strategies, especially in the form of fiction series, can enact stories that closely relate to real life, where characters experience the same concerns and pressures of the listeners, leading the audience through a learning process towards positive behavioural changes.

With this in mind, Womanity and its programme partners produced an exclusive Arabic radio fiction, Worth 100 Men (Be 100 Ragl in Arabic). The series follows the story of Noha, an intrepid young radio journalist, who confronts gender discrimination in the workforce, in family, and the social sphere. Noha challenges prejudice and oppression, and becomes a role model for the whole community. The series covers divorce, domestic violence, sexual harassment, women’s access to education and professional careers, the status of single women in traditional society, and healthy romantic relationships.

The first edition was aired between March and October 2014 throughout the Arab world.

In 2015 Womanity and its project partner Lapis Communication undertook to produce the second edition of Be 100 Ragl designed as an animation series in ten episodes. The second season is an animated video story destined for online broadcasting and will be released online from June to August 2016. In season II, Noha is played by leading Jordanian actress Saba Mubarak , and the show theme tune ‘’B100 ragel’’ is performed by the Saudi based Iranian singer Alaa Wardi.

The Impact

  • Be 100 Ragl I

– Radio Nisaa in the Palestinian Territories, Radio Yemen Times in Yemen, and Radio Aswat in Morocco broadcast talk shows discussing the main topics of Worth 100 Men.

– To date, the fiction series has been heard by millions of listeners across nine Arab countries, and engaged over 140,000 social media users, who continued the dialogue long after the show was off-air.

– Womanity, in partnership with SMPL Media, organized ten public events and debates in Egypt and Jordan, attended by over 480 participants.

– Local women’s organizations have held community-based group discussions with the support and training of the program partner Oxfam Novib . Group discussions have significantly contributed to shift participants’ opinion towards more favourable positions in support of gender equality.

– Worth 100 Men was showcased at a side event of the Convention on the Status of Women, organized by Oxfam Novib, and in two BBC programs.

  • Be 100 Ragl II

The series will be released online across the Arab region in Ramadan 2016. As for the first edition, the broadcasting of the second season of the fiction series will run in parallel with a combination of online spaces on social media and offline conversations, the Be 100 Ragl Tour, as following :

– Open online spaces on Facebook, Twitter and YouTube to further gather audience and expert comments, animate the debate, and offer possibilities for connections across the community and throughout the program duration;

– Real-life round-tables, meet-ups and debates involving public screenings organized in appropriate spaces in cooperation with civil society and women’s groups, schools, universities, NGO’s, young changemakers and innovators

Read our final report of Be 100 Ragl I

Be 100 Ragl I Valued Partners

Design and production: Global Production (1st edition), Lapis Communications (2nd Edition)

BroadcastingRadio Nisaa (Palestinian Territories), Radio Yemen Times (Yemen), Radio SouriaLi (Syria), Panorama FM (Saudi Arabia and Bahrain),Radio Aswat (Morocco), Radio Almahaba (Iraq), MEGA FM (Cairo, Egypt), Alexhits (Egypt, online), Sound of Sakia (Egypt); Radio Farat Al Nas(Jordan)

Listening groups and public events: Oxfam Novib, Soul City and their field based partners and El Sawy – Culture Wheels (in Cairo), SMPL Media

Social Media: SMPL Media, Lapis Communications (2nd Edition)

Monitoring and evaluation, community mobilization: Oxfam Novib, Soul City and their field based partners.

Funding partner:  Private donor and Womanity Foundation

Media Links

BBC World Impact (17 July 2014); A Woman’s Hour – BBC Radio 4 (23 July 2014); BBC Arabic ;YOUM7 (21 September 2014); Worth 100 Men ( Be 100 Ragl) I – The Communication Initiative (12 MARCH 2014); Can a radio series change attitudes and norms on violence against women? Oxfam (18 May 2016); Antonella Notari Vischer, the director of Womanity, was interviewed by Radio SouriaLi when Be 100 Ragl I was launched

To fund this work visit our Donate page or contact Ryna Sherazi at ryna@womanity.org.

Programs

Fiction for Women's Empowerment
(Middle East and North Africa)

Harnessing fiction as a platform for women’s empowerment.

 

PROJECT’S PICTURES

PROJECT’S VIDEO

The project

The Challenge

While countries in the Arabic-speaking world differ in prosperity, population, and resources, they share strong similarities in cultural terms, and in governance and social structures. Many countries in the region find women in economically dependent positions within the family, with no or little decision-making power, and exposed to some form of violence.

Arab women’s participation in the labor market is only 26.7%, compared to a worldwide rate of 52.5%; women’s literacy rate is 59.4% compared to a worldwide rate of 72.7%; and overall unequal opportunities for girls and women result in a loss of resources and productivity for entire communities.

Issues that affect women, such as their role in society, their rights and responsibilities, and the problems they face in private and in public, are taboo and rarely discussed. Consequently, there are few public platforms for an open dialogue to address them and discuss ways for women to maintain their cultural identities while pursuing their aspirations and realizing their full potential.

Consequently, many Arab women are becoming more actively involved in the public, professional and political spheres, and are role models for their peers. However, these experiences are limited and women continue to remain too often bound by societal customs, with little space to challenge them directly.

The Approach

As demonstrated with Radio Nisaa FM in the Palestinian Territories in 2009, Womanity believes that the media offers a unique way to overcome women’s isolation, to enter family homes and put women’s and societal issues on the table, stimulating debate and providing information and knowledge.

In particular, ‘edutainment’ strategies, especially in the form of fiction series, can enact stories that closely relate to real life, where characters experience the same concerns and pressures of the listeners, leading the audience through a learning process towards positive behavioural changes.

With this in mind, Womanity and its programme partners produced an exclusive Arabic radio fiction, Worth 100 Men (Be 100 Ragl in Arabic). The series follows the story of Noha, an intrepid young radio journalist, who confronts gender discrimination in the workforce, in family, and the social sphere. Noha challenges prejudice and oppression, and becomes a role model for the whole community. The series covers divorce, domestic violence, sexual harassment, women’s access to education and professional careers, the status of single women in traditional society, and healthy romantic relationships.

The first edition was aired between March and October 2014 throughout the Arab world.

In 2015 Womanity and its project partner Lapis Communication undertook to produce the second edition of Be 100 Ragl designed as an animation series in ten episodes. The second season is an animated video story destined for online broadcasting and will be released online from June to August 2016. In season II, Noha is played by leading Jordanian actress Saba Mubarak , and the show theme tune ‘’B100 ragel’’ is performed by the Saudi based Iranian singer Alaa Wardi.

The Impact

  • Be 100 Ragl I

– Radio Nisaa in the Palestinian Territories, Radio Yemen Times in Yemen, and Radio Aswat in Morocco broadcast talk shows discussing the main topics of Worth 100 Men.

– To date, the fiction series has been heard by millions of listeners across nine Arab countries, and engaged over 140,000 social media users, who continued the dialogue long after the show was off-air.

– Womanity, in partnership with SMPL Media, organized ten public events and debates in Egypt and Jordan, attended by over 480 participants.

– Local women’s organizations have held community-based group discussions with the support and training of the program partner Oxfam Novib . Group discussions have significantly contributed to shift participants’ opinion towards more favourable positions in support of gender equality.

– Worth 100 Men was showcased at a side event of the Convention on the Status of Women, organized by Oxfam Novib, and in two BBC programs.

  • Be 100 Ragl II

The series will be released online across the Arab region in Ramadan 2016. As for the first edition, the broadcasting of the second season of the fiction series will run in parallel with a combination of online spaces on social media and offline conversations, the Be 100 Ragl Tour, as following :

– Open online spaces on Facebook, Twitter and YouTube to further gather audience and expert comments, animate the debate, and offer possibilities for connections across the community and throughout the program duration;

– Real-life round-tables, meet-ups and debates involving public screenings organized in appropriate spaces in cooperation with civil society and women’s groups, schools, universities, NGO’s, young changemakers and innovators

Read our final report of Be 100 Ragl I

Be 100 Ragl I Valued Partners

Design and production: Global Production (1st edition), Lapis Communications (2nd Edition)

BroadcastingRadio Nisaa (Palestinian Territories), Radio Yemen Times (Yemen), Radio SouriaLi (Syria), Panorama FM (Saudi Arabia and Bahrain),Radio Aswat (Morocco), Radio Almahaba (Iraq), MEGA FM (Cairo, Egypt), Alexhits (Egypt, online), Sound of Sakia (Egypt); Radio Farat Al Nas(Jordan)

Listening groups and public events: Oxfam Novib, Soul City and their field based partners and El Sawy – Culture Wheels (in Cairo), SMPL Media

Social Media: SMPL Media, Lapis Communications (2nd Edition)

Monitoring and evaluation, community mobilization: Oxfam Novib, Soul City and their field based partners.

Funding partner:  Private donor and Womanity Foundation

Media Links

BBC World Impact (17 July 2014); A Woman’s Hour – BBC Radio 4 (23 July 2014); BBC Arabic ;YOUM7 (21 September 2014); Worth 100 Men ( Be 100 Ragl) I – The Communication Initiative (12 MARCH 2014); Can a radio series change attitudes and norms on violence against women? Oxfam (18 May 2016); Antonella Notari Vischer, the director of Womanity, was interviewed by Radio SouriaLi when Be 100 Ragl I was launched

To fund this work visit our Donate page or contact Ryna Sherazi at ryna@womanity.org.

Programs

Fiction for Women's Empowerment
(Middle East and North Africa)

Harnessing fiction as a platform for women’s empowerment.

 

PROJECT’S PICTURES

PROJECT’S VIDEO

The project

The Challenge

While countries in the Arabic-speaking world differ in prosperity, population, and resources, they share strong similarities in cultural terms, and in governance and social structures. Many countries in the region find women in economically dependent positions within the family, with no or little decision-making power, and exposed to some form of violence.

Arab women’s participation in the labor market is only 26.7%, compared to a worldwide rate of 52.5%; women’s literacy rate is 59.4% compared to a worldwide rate of 72.7%; and overall unequal opportunities for girls and women result in a loss of resources and productivity for entire communities.

Issues that affect women, such as their role in society, their rights and responsibilities, and the problems they face in private and in public, are taboo and rarely discussed. Consequently, there are few public platforms for an open dialogue to address them and discuss ways for women to maintain their cultural identities while pursuing their aspirations and realizing their full potential.

Consequently, many Arab women are becoming more actively involved in the public, professional and political spheres, and are role models for their peers. However, these experiences are limited and women continue to remain too often bound by societal customs, with little space to challenge them directly.

The Approach

As demonstrated with Radio Nisaa FM in the Palestinian Territories in 2009, Womanity believes that the media offers a unique way to overcome women’s isolation, to enter family homes and put women’s and societal issues on the table, stimulating debate and providing information and knowledge.

In particular, ‘edutainment’ strategies, especially in the form of fiction series, can enact stories that closely relate to real life, where characters experience the same concerns and pressures of the listeners, leading the audience through a learning process towards positive behavioural changes.

With this in mind, Womanity and its programme partners produced an exclusive Arabic radio fiction, Worth 100 Men (Be 100 Ragl in Arabic). The series follows the story of Noha, an intrepid young radio journalist, who confronts gender discrimination in the workforce, in family, and the social sphere. Noha challenges prejudice and oppression, and becomes a role model for the whole community. The series covers divorce, domestic violence, sexual harassment, women’s access to education and professional careers, the status of single women in traditional society, and healthy romantic relationships.

The first edition was aired between March and October 2014 throughout the Arab world.

In 2015 Womanity and its project partner Lapis Communication undertook to produce the second edition of Be 100 Ragl designed as an animation series in ten episodes. The second season is an animated video story destined for online broadcasting and will be released online from June to August 2016. In season II, Noha is played by leading Jordanian actress Saba Mubarak , and the show theme tune ‘’B100 ragel’’ is performed by the Saudi based Iranian singer Alaa Wardi.

The Impact

  • Be 100 Ragl I

– Radio Nisaa in the Palestinian Territories, Radio Yemen Times in Yemen, and Radio Aswat in Morocco broadcast talk shows discussing the main topics of Worth 100 Men.

– To date, the fiction series has been heard by millions of listeners across nine Arab countries, and engaged over 140,000 social media users, who continued the dialogue long after the show was off-air.

– Womanity, in partnership with SMPL Media, organized ten public events and debates in Egypt and Jordan, attended by over 480 participants.

– Local women’s organizations have held community-based group discussions with the support and training of the program partner Oxfam Novib . Group discussions have significantly contributed to shift participants’ opinion towards more favourable positions in support of gender equality.

– Worth 100 Men was showcased at a side event of the Convention on the Status of Women, organized by Oxfam Novib, and in two BBC programs.

  • Be 100 Ragl II

The series will be released online across the Arab region in Ramadan 2016. As for the first edition, the broadcasting of the second season of the fiction series will run in parallel with a combination of online spaces on social media and offline conversations, the Be 100 Ragl Tour, as following :

– Open online spaces on Facebook, Twitter and YouTube to further gather audience and expert comments, animate the debate, and offer possibilities for connections across the community and throughout the program duration;

– Real-life round-tables, meet-ups and debates involving public screenings organized in appropriate spaces in cooperation with civil society and women’s groups, schools, universities, NGO’s, young changemakers and innovators

Read our final report of Be 100 Ragl I

Be 100 Ragl I Valued Partners

Design and production: Global Production (1st edition), Lapis Communications (2nd Edition)

BroadcastingRadio Nisaa (Palestinian Territories), Radio Yemen Times (Yemen), Radio SouriaLi (Syria), Panorama FM (Saudi Arabia and Bahrain),Radio Aswat (Morocco), Radio Almahaba (Iraq), MEGA FM (Cairo, Egypt), Alexhits (Egypt, online), Sound of Sakia (Egypt); Radio Farat Al Nas(Jordan)

Listening groups and public events: Oxfam Novib, Soul City and their field based partners and El Sawy – Culture Wheels (in Cairo), SMPL Media

Social Media: SMPL Media, Lapis Communications (2nd Edition)

Monitoring and evaluation, community mobilization: Oxfam Novib, Soul City and their field based partners.

Funding partner:  Private donor and Womanity Foundation

Media Links

BBC World Impact (17 July 2014); A Woman’s Hour – BBC Radio 4 (23 July 2014); BBC Arabic ;YOUM7 (21 September 2014); Worth 100 Men ( Be 100 Ragl) I – The Communication Initiative (12 MARCH 2014); Can a radio series change attitudes and norms on violence against women? Oxfam (18 May 2016); Antonella Notari Vischer, the director of Womanity, was interviewed by Radio SouriaLi when Be 100 Ragl I was launched

To fund this work visit our Donate page or contact Ryna Sherazi at ryna@womanity.org.