Meet the team

Board of directors

Yann Borgstedt – Founder, President and UK Trustee

“Be the change you wish to see in the world. May this citation, widely attributed to Mahatma Gandhi, inspire and guide all of us in changing the world.”

Yann Borgstedt is a Swiss entrepreneur and philanthropist. Born and raised in Geneva, he pursued his studies in the USA. He has created, invested in and managed a wide range of companies in the real estate development, relocation and storage domains in France, England and Switzerland.

In 2005, he created the Womanity Foundation, which focuses on the education, training and empowerment of women in Afghanistan, Brazil, India, the Middle East and North Africa region and elsewhere.

Amongst other innovative initiatives, Womanity created the first commercial women’s radio exclusively in the Middle East, called “Radio NISAA FM”, and played a key role in the transformation of the largest school for girls in Afghanistan into a model school (Al Fatah). Womanity’s WomenChangeMakers Fellowship was launched in 2009 to identify and support social entrepreneurs with innovative solutions for the empowerment of women. The program was inspired by the Ashoka model, which Yann has become familiar with in recent years, particularly through his participation in Ashoka’s Support Network in Switzerland and France, where he worked with François Marty development sustainable social housing.

Yann also sits on the board of the “Gender Equality Project”, a Swiss Foundation working towards equal professional opportunities for men and women. He is also on the board of Internews, an international non-profit organization whose mission is to empower local media worldwide to give people the news and information they need, the ability to connect and the means to make their voices heard.

He has a small portfolio of social investments as with,,, Zewaow and and is also a member of YPO network (Young Presidents Organization).

He also has focused on green development projects including the most recent plans for the development of a green neighborhood in Geneva’s Praille-Acacias-Vernets (PAV) district, creating 400 residential apartments (including two-thirds for social housing) and a green residential tower.

Yann has been welcomed by Women Moving Millions as the first European and as one of the rare male members in recognition of his contribution to women’s empowerment and has received the BNP Paribas Award for Individual Philanthropy (Special Jury Prize) in May 2016.

It was an honour for him to be invited to speak at the 2013 TEDx CoventGardenWomen. In this powerful talk, Yann demonstrates the benefits of investing in girls and women.




Felix Bollmann – Member Of The Board

Felix Bollmann has been a leading actor in the world of cultural tourism, public service media and humanitarian aid in Switzerland and beyond for over 30 years.

In the 1980s, Mr Bollmann moved into the humanitarian field with the Swiss Development Corporation, before entering into the arena of public service media management, spearheading major projects such as the creation of World Radio Geneva, an English radio station in Geneva, the celebration of the 700th anniversary of the Swiss Confederation and the universal exhibition hosted by Switzerland in 2002.

Connecting the worlds of media and humanitarian aid from 2000-2012, Mr Bollmann acted as Director of the Swiss Foundation for Swiss Solidarity, successfully leading the expansion of this collaboration between public service media and major non-governmental humanitarian organisations that raises support from the Swiss public for emergency relief world-wide.

Mr Bollmann continues to be actively engaged and in-demand within civil society with his involvement in a wide range of organisations including support to various social and cultural organizations such as Vice Chairman of Land of Men Foundation in Lausanne, Médecins du Monde Neuchâtel, SOS-Women Geneva, the Flying Anvil Foundation and Fonsart, the Swiss public service media Foundation for the preservation and development of radio and TV heritage.

Dr. Maximilian Martin – Member Of The Board

“I believe that social entrepreneurship can make an exceptionally powerful contribution to achieving the pattern change required to enter a genuinely gender-equal world. When the founder of the Womanity Foundation first reached out to me with his vision in 2005, I was delighted to mobilize my know-how, networks, platforms and students to assist him in building Womanity’s programmatic work.”

Maximilian Martin advises on, conceives and develops social change and impact investment concepts, platforms, programmes, products and services. His work has involved creating the first university course on social entrepreneurship in Europe at the University of Geneva and Europe’s first wealth management philanthropic advisory and knowledge exchange platform, UBS Philanthropy Services. In addition to lecturing appointments at the University of Geneva and St. Gallen, his engagements include or have included serving as founding chief strategist at IJ Partners as well as global head, managing director of UBS Philanthropy Services, head of research at the Schwab Foundation for Social Entrepreneurship, senior consultant with McKinsey & Company, instructor at Harvard’s Economics Department, and fellow at the Center for Public Leadership at the John F. Kennedy School of Government.

Maximilian Martin has authored over a hundred articles on philanthropy, impact investments, and related topics, and is a frequent speaker at international gatherings in the areas of wealth management, philanthropy, and impact investments. He holds advanced degrees in anthropology and economics and a Ph.D. in economic anthropology. In addition to the Womanity Foundation, he serves on the boards or advisory boards of Dazzling Oceans (Singapore), FSG Social Impact Advisors (Boston, USA), Haniel Group (Duisburg, Germany), Oasis Fund (Geneva, Switzerland), and the World Toilet Organization (Singapore).

Arnaud Mourot – Member Of The Board

“The world needs innovative social entrepreneurs, who have the capacity to provide effective responses to major societal challenges. Their success rests on a close collaboration with organizations that have the ability to assist and guide them through each and every step of their development. That is what the Womanity Foundation does with professionalism and engagement, and the reason why I decided to support its mission.”

Since 2005, Arnaud Mourot has served as the CEO of Ashoka France, Belgium and Switzerland. He launched and developed the activities of the association in these countries, with a focus on the core programme of Ashoka: the selection and support of innovative social entrepreneurs. 26 Ashoka fellows are now part of the network.

Arnaud Mourot graduated with a major in “Entrepreneurship and Innovation” from the Ecole Supérieure de Commerce de Paris, a business school accredited by the European Quality Improvement System (EQUIS) and the Association to Advance Collegiate Schools of Business (AACSB).

At the same time, he led a high-level sportsman career, spending 10 years competing with the French National Wrestling Team, and coming 5th during the 1998 World Championship. As a result of his sporting career, Arnaud created Sport Sans Frontières (Sport Without Borders) in 1999, of which he is president today. This non-governmental organization uses sport as a means for education and psychological reconstruction in post-conflict countries and troubled neighbourhoods.

Audrey Selian – Member Of The Board

Audrey Selian is a driving force in the sustainable investment and social development fields, worldwide. Ms Selian started her career in management consulting at PricewaterhouseCoopers, with a few short stints within the ITU, telecoms-focused agencies at UN. In 2000, she pursued her interest in technology policy and development, completing a PhD at Tufts University focused on the interactions of technology and political development in former Soviet transition states in 2005.

Since that time Ms Selian has worked as a consultant for various organizations, including USAID on the use of information and communication technologies for development, as well as in a technology start-up. Since 2006, she transitioned into advising venture philanthropic foundations in their strategic portfolio development. She is presently acting as Director of Impact Investments for Rianta Capital Zurich, an advisory structure to the Singh Family Trust.

In 2008, Ms Selian founded the Artha Platform, a bespoke technology platform and social network designed to connect private investors and donors interested in India into an exclusive ‘community of trust’, with the purpose of sharing due diligence. Artha Platform has been licensed now in other geographies, including Latin America, and Artha Networks Inc. has been formed as a spin-out in 2012. Additionally she is a co-founder of the Impact Hub in Yerevan, Armenia.

John Rea – Member Of The Board

John Rea, born in Belfast N. Ireland in 1952. He was educated at Belfast Royal Academy, and graduated with Honors in Law at Queens University Belfast and was enrolled as a solicitor in the N. Ireland Supreme Court in 1978. He practiced for a number of years in the UK and then worked in banking becoming Managing Director of the trust division and private client asset management group of Grindlays Private Bank. For the last 12 years has been the Director of a large private Family Office. He is very interested in issues surrounding Leadership and the creation of Leaders who possess clear and demonstrable qualities of empowerment, high ethical standards and a desire to bring humanity and a sense of inter-connectedness into a workplace whilst maintaining efficiency and accountability. John has recent experience of working in a supporting role in a Ugandan based Foundation, which focuses on Malaria prevention through education, effective use of malaria nets and direct treatment. Latterly also focusing on Mother and Infant issues including basic hygiene, nutrition, birth control and infant healthcare.

He has been happily married for 26 years to Versha, a Yoga teacher and father to Rose (23) and Samir (19). John is interested in reading, personal development, inspiring movies and music; he plays golf (badly), skis (moderately) and walks dogs in the mountains (splendidly).

Ranajoy Basu – UK Trustee - Chairman

Ranajoy Basu is a Partner at Reed Smith and the Co-Chair of Reed Smith’s India practice. He is dual qualified in England and India. His areas of practice include structured finance, securitisation, derivatives, debt capital markets and debt restructurings. He has significant experience in renewable energy project bonds, particularly solar bonds and solar securitisations. He also has extensive experience in advising on cross-border social impact finance structures and has been recognised as one of the leading lawyers in this space, having advised on some of the most innovative financial inclusion structures around the world, including the Development Impact Bond (DIB) of Educate Girls in India (one of Womanity’s WomenChangeMakers Fellow organisation). He is one of the founding members of the firm’s Social Impact Finance Group.

Aastha Gurbax – UK Trustee

Aastha is Senior Banker and Managing Director at J.P. Morgan Private Bank in London, responsible for leading Entrepreneurial Client Coverage at JP Morgan Private Bank. Aastha is responsible for client advisory, discretionary, credit relationships and is responsible for developing business principally in the Ultra High Net Worth International Market in the UK both for principals and family offices.

Aastha joined J.P. Morgan from Morgan Stanley where she worked as an Investment Advisor in the Wealth Management Group covering ultra high net worth families, family offices and charities managing both advisory and discretionary portfolios for clients across UK, Emerging Europe and Africa.

Prior to joining Morgan Stanley, Aastha was a Tax Consultant advising ultra high net worth families at PricewaterhouseCoopers and Deloitte and Touche in London. Prior to her career in Tax and Private Banking, Aastha held various roles in foreign exchange trading, specialised derivatives and strategic business development.

Aastha won the prestigious Rising Star Spears Wealth Management Award in 2016 and was featured in the Top 50 UK UHNW Wealth Advisors by Spears in 2016 and 2017.

Aastha holds a Masters in Business Administration from Harvard Business School and a Bachelor of Science with honours from Cass Business School, London. Aastha is also a professionally qualified tax consultant in the UK. Aastha was on the EMEA Advisory Council at JP Morgan and continues to serve on the board of Harvard Business School Angels and the Womanity Foundation in the UK.

Maurice Ostro – UK Trustee

Maurice is a serial entrepreneur in commercial and charitable spheres looking for innovative solutions to complex problems.  His businesses have a commitment to positive social impact and he also uses his commercial perspective to create sustainable charitable activities.   Maurice has created a number of companies in fields ranging from gemstones, ice cream, food manufacturing, media and logistics for the aviation industry.  He is the founder of Air Fayre, which changed the model for the airline catering industry globally.  He invented and patented products and business methodologies internationally and won multiple international awards for his business and charitable achievements.

Chairman of Ostro Minerals (UK) and Fayre Share Investments he is the founder and Chair of Trustees of the Fayre Share Foundation; Vice-Chairman of the Council of Christians and Jews; Founder Patron of the Faiths Forum for London and involved in numerous charitable activities.  His major philanthropic projects include:

  • Collaboration House which facilitates greater impact and efficiency by co-locating multiple charities working towards similar goals, initially focussing on interfaith organisations.
  • Strengthening Faith Institutions which builds capacity among the UK’s faith communities.
  • Entrepreneurial Giving, a campaign to encourage start-up entrepreneurs to embed mission in their companies by committing a % of the founders shares to a charitable purpose.
  • Economic development project with the Daw Suu Foundation of Aung San Suu Kyi in Burma with a specific focus on helping economically disadvantaged women.


Maurice has been involved in advising several UK Governmental bodies, latterly on the Prime Minister’s Holocaust Commission, as well as having been a mentor for Scotland Yard. He has served the Young Presidents Organisation in a variety of roles internationally and has numerous communal involvements.

Maurice has three degrees including an MA from Oxford (Honours degree in Jurisprudence), he is qualified as an Attorney at Law (Admitted to the New York Bar) and is an alumnus of New York University and Harvard Business School.  He was appointed an Officer of the Order of the British Empire and a Knight of the Royal Order of Francis I in 2014.

Natalie Pinon – UK Trustee - Treasurer

Natalie Pinon graduated from the London School of Economics and Sciences-Po Paris. In 2013, she joined Social and Sustainable Capital (UK) from the Charities Aid Foundation, where she had managed the global philanthropy advisory practice working with philanthropists and investors to help them achieve their social impact objectives.

Natalie Pinon began her career in financial services before moving to the international development field, where she worked for the United Nations Secretary General’s office and later the Organisation for Security and Cooperation in Europe (OSCE). She was also Head of Social Investment at the London-based family office Novator.

Natalie Pinon is an affiliate of the Marmanie Consulting platform, one of the first UK-based impact investment advisory firms. She is also the co-founder of the social enterprise Development Ratings, an intermediary service for donors to assess the performance and impact of social sector organisations.

Ruth Szabo – UK Trustee- Secretary

Ruth Szabo has worked as in-house legal adviser for international not-for-profit organisations, including the United Nations, the World Health Organization and the GAVI Alliance, for over 18 years. Since 2012, she has been an independent legal consultant providing services to international organizations and their employees in the areas of organizational development, governance and workplace conflicts.

Ruth Szabo qualified as a solicitor in the UK, holds a Bachelors degree in Law from the University of Southampton, UK, and a Masters in Public International Law from University College London. She has been involved in a number of charitable initiatives, serves on the Executive Committee of Giving Women in Geneva, and has been a volunteer for the Womanity Foundation since its inception.

Ziad Tabet – UK Trustee

Ziad Tabet is the Founder and Chief Investment Officer of Amakor Capital.  He has over 20 years’ experience in finance. Prior to founding Amakor Capital, Ziad ran for over 7 years, as the sole portfolio manager, the event-driven fund at Jabre Capital and managed the segregated event-driven book within Jabre Capital Multi-Strategy Fund.

Previously, Ziad Tabet worked for three years with Tribeca Capital where he launched the firm’s European event-driven strategy. Prior to that, he was a senior analyst at Holte Capital.

Ziad Tabet started his career in 1993 with Morgan Stanley in New York, where he spent two years in Mergers and Acquisitions and two years in Emerging Markets. He then worked for four years in Private Equity: two years at Texas Pacific Group, a multi-billion Dollar LBO fund, and two years at Deep Capital, a mid-market buyout boutique he co-founded.

Ziad Tabet holds a BS in Computer Science and a BA in Economics from McGill University and an MBA from Columbia Business School.


Womanity brings together decades of collective experience and entrepreneurial skills to push the boundaries of women and girls' empowerment.

meet the staff

Board of directors

Our Board of Directors provides critical guidance and inspiration to innovate for lasting change

meet the board of directors


Rana Askoul
Director of Programs

Rana Askoul is a senior development executive and gender equality expert with over 15 years of experience within the public, private and non-governmental sectors. Rana started her career with Dubai Development & Investment Authority where she led the design and management of the authority’s Leadership Program for Government Employees. She then joined McKinsey & Co. and established their Board Director Institute for the GCC region managing key relationships and leading the design and development of the institute’s programs.

Rana joined General Electric in 2007. As Organization Development Director, she led GE’s regional Gender Balance Agenda in addition to being a key partner to GE’s most senior leaders on young talent attraction and development and executive leadership development programs in the MENA region.

In 2012, Rana founded the Changing Pink initiative where she partners with public, private and non-governmental institutions to provide consulting and program management services to eliminate gender inequalities between men and women in the MENA region. Her most recent project involved leading the design and development of the Leadership Program for Young Arab Women Scientists in the MENA region with the Bill & Melinda Gates Foundation & Islamic Development Bank.

Rana holds a Master’s Degree in Public Administration from the University of Liverpool and a Bachelor’s Degree in Business Administration from the University of New Brunswick.

Aurelia Ovan
Operations and Event Manager

Aurelia Ovan has over 15 years of experience in multidisciplinary roles of administrative and event’s management, communication and sociology research in private and non-profit sectors.

Aurelia started her career as a researcher in sociology and as a freelance consultant for the Geneva Museum of Modern and Contemporary Art (MAMCO).

Aurelia joined Womanity  in 2007 as the executive assistant of the foundation. She is now the Operations and Event Manager. She is focused on administration and events, she is responsible to organise all the events of Womanity including the prestigious charity galas that are held every two years in Geneva.She manages all the operations of the foundation as she is based at the Head Quarter in Geneva and supports the team in various communication tasks. She has worked for the Womanity Foundation almost since its creation. She has the longest memory of the foundation, along with the founder. Aurelia is an optimist by nature, a quiet force able to handle many complex and different situations in a day.

Aurelia holds a Master of Human Sciences in Sociology of Arts and Culture from the University of Grenoble and a Bachelor’s degree in Sociology from the University of Savoy. She is also very interested in the world of graphic design and has trained in this field.

Chiara Anelli
Communications & Digital Director

With a very international profile and after several experiences in Italy and France in fashion and communication, Chiara Anelli has been since 2012 the Communication Director of Publicis.Sapient France, the leading agency in digital transformation of the Publicis Group. Chiara accompanied the growth of the agency and directed communications coordinating with the international network Publicis.Sapient until she moved to Geneva in 2018.

Arriving in Paris in 2008, she first joined the press office of Gucci before joining in 2010 the teams of BETC (1st French advertising agency), as PR coordinator. She began her career in Italy in the fashion world, at Giorgio Armani, where she organized fashion shows in the brand’s European boutiques.

Chiara graduated from a business school and holds a master degree in “Management and Business Administration” from the Catholic University of Milan.

Nada Fornier
Marketing & PR Director

Nada brings more than 25 years of experience in management, influencer marketing, communication strategies and business development and protection across developing and developed markets.

One of Nada’s biggest achievements was to develop public-private partnerships that have resulted in building trust and business for the brands while generating donations. This has been the case of the global Pampers UNICEF partnership, P&G biggest cause marketing campaign that helped building the Pampers brand equity and business for over 11 years and has been recognized as one of the best global cause marketing programs and set as a business case study by Oxford University.

Nada Fornier has a Pharmacy degree from Paris University.

Chloe Browitt
Director of Partnerships & Strategy

Chloe has been a fundraising and marketing professional for over 16 years and has particular expertise in building long-term relationships with major donors, businesses and institutions. Committed to tackling poverty and social injustice, her career to-date has included working for charities focused on international development, humanitarian response and homelessness.

Chloe’s experience with ActionAid and VSO led her to travel widely, including to China, Mongolia, South Africa, Malawi and Mozambique. One of the highlights of her career so far has been hosting Prince Harry at a major international disaster simulation in Norway while working as Fundraising and Marketing Director for MapAction.

Prior to moving to the not-for-profit sector, Chloe worked in international sales and foreign language editorial for publishing companies in London and Berlin. She holds a Masters degree in French and German from the University of Oxford.

Sabine Rosset
Partnerships and External Resources (Switzerland)

Sabine Rosset holds a MA in Economics and Social Sciences from the University of Geneva. She began her career as a journalist for the Swiss television and private media. Pursuing her interest in the cultural sector, she led for the national cinema promotion agency in Zurich, the distribution strategies of Swiss films abroad.

Since 2011, she is specifically focused on fundraising and advising philanthropic organizations in developing their partnerships and funding humanitarian programs.

In 2016, Sabine joined the Womanity Foundation to strengthen the network of donors and investors in Switzerland, supporting social innovation benefiting women and girls around the world.

Barbara Waechter
Brand Partnerships Manager (Paris based)

Of Franco-Dutch background and as a former high level gymnast, Barbara started her career at Havas Sports and Octagon as Marketing/Communication and PR Assistant. In 2007 she turned Business Development Manager at Tocqueville Finance in Paris (Wealth Management for Athletes).

As from 2012, she traveled the World solo which led her to become an independent travel journalist for several specialized press magazines (Grands Reportages, Revue Bouts du Monde, Mediapart, etc.) and founder of a mindfulness blog dedicated to creativity and civic responsability. 

In 2015, she started writing documentaries and dedicated her editorial work since then to Women’s Empowerment.

Valentina Di Felice
Head of Impact and Learning

Valentina Di Felice has over 14-years’ experience in roles of progressive responsibility focused on the strategic design, management, and monitoring  and evaluation of international development programs in the areas of women’s and girls’ empowerment and media for development.

Working for Womanity since 2010, Valentina is now the Head of Impact and Learning, responsible to overview the impact of the foundation and of its programs and to lead knowledge management and learning processes within the organization. Valentina also designed and heads the Girls Can Code program, a ground-breaking vocational training program in the English language, basic computer literacy, and coding and web development for girls in four public high schools in Kabul. For Womanity, Valentina designed B100Ragl series 1,2 and 3, a fiction series that mixes edutainment and entertainment messages to challenge gender stereotypes in Arab countries and co-designed the initial Business plan for Radio Nisaa, a commercial independent radio station (co-owned by Womanity) based in Ramallah that aims to contribute to gender equality in the Palestinian society.

She holds an MBA from the University of Geneva and a Master in Media Studies from the University of Bologna.

Laura Somoggi
Womanity Award Program Manager

Laura is the new Womanity Award Program Manager at The Womanity Foundation. She is an accomplished sustainability professional with a deep understanding of social impact, cross-sector partnerships, women’s empowerment and the international development agenda. She has focused her last ten years of work on global projects that deliver positive social impact and brings both practical skills and a strategic approach to the process of change.

Laura has been working as an independent consultant on strategic partnerships and women’s empowerment and is a trustee at Latin American Women’s Rights Service (LAWRS). For nine years, she has worked in Unilever where she managed global partnerships with international NGOs and UN agencies, including Save the Children and the World Food Programme. She also developed a particular expertise in driving the women’s empowerment agenda, which included supporting the UN Women’s HeForShe campaign. She is especially adept at working in complex and multi-cultural environments, having led programmes present in more than 15 countries. Her experience in the corporate sector followed a ten-year career as business journalist.

Laura holds an MSc in Organisational and Social Psychology from the London School Economics and BAs both in Business Administration and in Journalism.

Tiana Vilar Lins
Representative Of Womenchangemakers In Brazil

Tiana has been committed to the non-profit sector for 15 years and has worked across Brazil, Paraguay and India to deliver impactful results on social projects, primarily with a focus on youth and social enterprise. Tiana has worked in youth and adolescent development at Alliance Institute and managed the selection of social entrepreneurs in Brazil and Paraguay for Ashoka. Additionally Tiana’s professional life has taken her into the realm of improving organizational development of organisations at the social mobilization agency she cofounded, Aracati, and at ICEP, institution focused in enhancing public education, as general manager.

Tiana is a communication postgraduate of Sao Paulo University (Brazil) and is currently attending a post graduation course on Reflexive Social Practice by GRA (Brazil), The Proteus Initiative (South Africa), Crossfields Institute (England) and Alanus University (Germany).

Indrani Sharma
Representative Of Womenchangemakers In India

Indrani Sharma has been engaged in the non profit sector for past 13 years and has worked with various national and international organizations of repute on wide range of development projects which briefly includes social entrepreneurship, microfinance and livelihood. Her area of involvement has been community mobilization, capacity building and community engagement. She has experience of working not only within India but also in Nepal, Sri Lanka and Pakistan and represented South Asian projects at global level. She has successfully worked with organizations like Ashoka and PlaNet Finance and is currently also involved with Ashoka Changemakers.

Linzi Sarkar
Program Associate - WCM India

Linzi started her work with Womanity Foundation with cross over experience from hospitality industry where she served as faculty member for esteem Hospitality Training Institutes.

In 2016, she joined the WomenChangeMakers Program team in India to lend support towards program implementation in the country as well as taking leadership in managing administrative, logistics and accounts processes. Since last three years, Linzi has been flexible in undertaking new roles in her existing capacity to be able to keep the program dynamic and efficient.

Mohammad Zia Noori
Program Director In Afghanistan

Mohammad Zia Noori joined the Womanity Foundation in September 2011 as program director in Afghanistan. He has over 12 years experience in project planning, management, supervision, budgeting, implementation and reporting in the areas of education, child protection, health and hygiene education and promotion, community development and training of social workers.

Previous to the Womanity Foundation, he worked for several national and international organizations including Save the Children, UNICEF, Aschiana and others. Noori holds several certificates in his areas of competences and conducted several training programs.

Lea Dettwiler
Girls Can Code Program Assistant

Lea is a young graduate from the Master program “Standardization, Social Regulation and Sustainable Development” and holds a Bachelor in Sociology, both from the University of Geneva. She joined the Womanity Foundation in November 2016 as a volunteer and is now the assistant for the Girls Can Codeprogram. She supports the management of the program and the monitoring and evaluation processes.

Lea has collaborated with several organizations that aim to give more visibility to the issue of gender discrimination, notably the association découvrir in Geneva and Re:Gender (now merged with International Center for research on Women)in New York, where she assisted in the management of programs, communication and event organization.

Amanda Abou Abdallah
Head of Content for Media Programs

Amanda is a film director with 11 years of experience in the media industry in the Middle East, with a successful track record as a commercial film director working with international and regional advertising agencies and brands. Beginning 2017, Amanda joined Step group as Head of Video, then established and launched “Yallafeed”, its most successful channel to date, in addition to Stepfeed video and “Qadira”. She has led the growth of the platform till September 2018 by creating high engagement content reaching an average of 20M+ video views per month. Amanda also worked as a consultant and content strategist to local and international brands while pursuing her main passion, writing and directing. 

Awards2015: Sabre Awards EMEA – Gold Award – Breast Cancer Awareness Campaign Roche Lebanon with Memac Ogilvy; Sabre Awards EMEA – Diamond Award – Breast Cancer Awareness Campaign Roche Lebanon with Memac Ogilvy; Viva Awards – Best CSR Breast Cancer Awareness Campaign Roche Lebanon with Memac Ogilvy; Effie Mena Awards 2014 – Bronze UNDP Elections Campaign / Best CSR with Memac Ogilvy.