How to change gender stereotypes

Programme Ra discusses gender with young men living in Lebanon – including host and refugee communities. In this new film, produced by Abaad, we learn about the genesis of this curriculum that transforms gender stereotypes, and how the teams adapted it for the Middle East context.

“Programme Ra” – named after Rajol, the word for man in Arabic – is the first adaptation of Promundo’s Program H in the Middle East, supported by the Womanity Foundation’s Womanity Award. Programme Ra was adapted for the Lebanese context with ABAAD–Resource Center for Gender Equality in order to promote discussion about gender with young men living in Lebanon – including host and refugee communities.

Developed by Promundo and partners in Brazil over a decade ago, the original Program H has been widely used around the world in programming to end violence against women and girls. Implemented in more than 25 countries and subject to nine impact evaluations, it has proved highly successful in raising awareness about and transforming gender stereotypes, aiming to create sustainable behavioral change among boys and men in order to promote gender equality more broadly.

Download the new Programme Ra manual here.